The men and women who read VIPER Magazine have the income and the motivation to follow their enthusiasm to the ultimate degree.

VM subscribers are well known to be car fanatics (73 percent have attended the huge Viper Owners Invitational). They buy aftermarket engine components, interior and exterior accessories, vehicle care products, sportswear, travel gear and much more. These are also readers who own or operate companies and corporations. And because they typically run the show, if they aren't buying for their companies themselves, they strongly influence purchase decisions.

VIPER Magazine's reader base is largely through subscriptions, but VM also performs exceptionally well on the newstand with a sell-through of 75 percent or greater. In some major bookstores, VM's sell-through is over 90 percent! That means even people who don't own a Dodge Viper are ready to consume every part of the Viper Experience, from our magazine to your products.