Advertising

Add more venom to product sales.

VIPER Magazine is the voice of the Viper Nation and the official magazine of the Viper Club of America. That makes VIPER Magazine a powerful and successful sales tool.

VIPER Magazine readers have an abiding interest in the Dodge Viper and the Viper Experience. Anything that appears on the pages of VIPER Magazine becomes part of the Viper Experience. VIPER Magazine readers are the well-established, well-compensated men and women who want to buy your product and have the means to do so.

Guidelines

Advertising in VIPER Magazine requires an insertion order or written confirmation prior to the ad close date to reserve ad placement.

Cancellations are not accepted after the ad close date.

Frequency discounts are earned within a 12-month (four issues) contract period.

All space rates are net and not commissionable.

Advertising space in VIPER Magazine is limited. The publisher reserves the right to reject or cancel advertising at any time.

Advertisers will be short-rated if the contract frequency is not fulfilled within the 12-month contract period.

Send payment and materials to:
VIPER Magazine
Attention: Advertising Manager
26970 Haggerty Road
Farmington Hills, MI 48331

Reader Profile

The men and women who read VIPER Magazine have the income and the motivation to follow their enthusiasm to the ultimate degree.

VM subscribers are well known to be car fanatics (73 percent have attended the huge Viper Owners Invitational). They buy aftermarket engine components, interior and exterior accessories, vehicle care products, sportswear, travel gear and much more. These are also readers who own or operate companies and corporations. And because they typically run the show, if they aren't buying for their companies themselves, they strongly influence purchase decisions.

VIPER Magazine's reader base is largely through subscriptions, but VM also performs exceptionally well on the newstand with a sell-through of 75 percent or greater. In some major bookstores, VM's sell-through is over 90 percent! That means even people who don't own a Dodge Viper are ready to consume every part of the Viper Experience, from our magazine to your products.

Advertising Specifications

Digital Specifications: Supplied digital files are required.
Accepted File Formats: EPS, PDF, TIFF, JPG, PSD.
Resolution: All files should be supplied to scale at 300 dpi.
Fonts: All fonts must be embedded.
Colors: All ads should be prepared utilizing the CMYK color mode.
Proofs: All ads should be accompanied by a commercial-grade digital proof.
Film: Film (or camera-ready art) is not accepted.